Let's face the facts: search engine optimization, for the most part, is hellishly boring. Doing the research, making the on-page changes, writing content and syndicating it is all tedious and time consuming. Fortunately I am not the only one, and like-minded web developers have come up with some great, and best of all, free seo tools.
Let's have a look at some of the best tools for any optimizer:
1. 7search.com Advertiser Tools ( www.tinyurl.com/2wj5ac ): as always, keyword research is the basis of any seo project - you have to get the right keywords or your work will be useless.
This is one of the best free keyword research tools out there, and although the traffic numbers aren't accurate, their related searches suggestions are the best!
2. Back Link Analyzer ( www.tinyurl.com/86hk8 ): this free link analyzer, courtesy of Aaron Wall, is an absolute jewel! The best way to use this is to actually spy on your competition and see where they are getting all that link juice from.
Here is some of the info that Back Link Analyzer can gather from Google, Yahoo, MSN and/or AllTheWeb on the backlinks for the query: anchor text and type (one-way or reciprocal) of the incoming link, the title of the page that has the link and the url that the link points to, ip address of the domain and much more!
3. Hub Finder ( www.tinyurl.com/9kpd3 ): yet another amazing tool from Aaron Wall, and this one is even open source! Like me, you've probably found out by now that it's a good idea to get links from the same places that your competition has.
Well this is the perfect tool: you input a keyword or keyphrase, which search engine to use (I recommend Yahoo) and the number of sites that each hub must have in common (between 2 and 10). Wait for the results and then try to get links from each of the sites.
4. SeoQuake ( www.tinyurl.com/2pzemv ): this plugin for Firefox is essential for any optimizer. When active it can be set to show any number of parameters including:
a) for Google: PageRank, number of links pointing to the url, number of pages in its index and cache date;
b) for Yahoo: same as for Google, but with links for domain and link in Yahoo Directory;
c) for MSN: the same as for Google;
d) number of links in DMOZ, Digg, del.icio.us and Technorati;
e) Alexa rank;
f) WebArchive age;
... and many more!
5. Free Monitor for Google ( www.tinyurl.com/85atz ): although it's only for Google, this ranking monitor does the job it is supposed to do. It works with all regional versions of Google flawlessly and it supports multiple keywords/keyphrases per url.
Bonus point: 6. The Tattler ( www.tinyurl.com/2ma5pg ): although I usually prefer Back Link Analyzer for link analysis, sometimes I need to look at all the data without the fluff.
One of the features I like that I like in Tattler is the possibility to show how many links you have from a certain domain - this is really nice to find out what sites your competitors find most valuable to them in terms of seo.
About the Author: Florin Costache offers seo services (servicii optimizare) through his seo blog called Optimizare site; a very good resource for optimizers is his seo web directory (director web).
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